The premier collection of BUTTER LOVES, a T-Shirt label by The Butter Factory, will be launched at the end of September at the ‘Art of the T’ exhibition. Two years in the making, The Butter Factory finally launches its label, BUTTER LOVES, which features artwork from a slew of local and international artists that…

contributed their works to The Butter Factory’s interior.

The first collection features the works of Jon Burgerman (www.jonburgerman.com), eBoy (www.hello.eboy.com) and Jeremyville (www.jeremyville.com), while UK cult designer Kate Moross (www.katemoross.com) has been commissioned to design the BUTTER LOVES label ID.

This collection is also part of the ‘Goodbye Robertson, Hello Fullerton’ campaign, which commemorates The Butter Factory’s move from its current venue at Robertson Quay to the new space at One Fullerton at the end of the year, where the main idea is to allow The Butter Factory’s customers and fans to own a piece of the club’s history in the form of a T-Shirt.

The T-Shirts will be available from late September at ‘Art of the T’, an exhibition at the Containart Pavilion forming part of the Singapore Biennale 2008, which is curated by Singapore-based luxury retail company Club 21.

After the exhibition ends, any remaining T-Shirts, along with a potential second collection, will be available on Butter Factory’s club premises and an upcoming online store.

See the T-shirts on e-Clubbing’s Facebook Fan Page now.