The Butter Factory takes the next step forward with a move to a bigger venue at One Fullerton, offering the quality entertainment it has been known for, on a grander scale. The move, from the 4000 square feet venue at Robertson Quay, to the 8000 sq feet location at One Fullerton, marks a significant business expansion for The Butter Factory.

‘This move is as much a business decision as it is a step to satisfy our customers’ needs and the growing interest in our club,’ says Celeste Chong, Marketing Director of The Butter Factory.

‘We realised that a bigger venue was needed after we had been constantly turning away a fair number of people at the old venue because the club was full,’ she added. ‘Hence we are pretty confident that there has been a substantial growth in our customer base.’

The venue at One Fullerton will host two dance rooms. The main room, Bump, will continue to focus on the Hip Hop/ RnB sounds and entertainment that has become the key identity of The Butter Factory. The second room, Fash, will introduce an alternative sound that encompasses electronic dance music and alternative rock and club sounds.

ARTWORK AT THE BUTTER FACTORY

One of the most prominent features at The Butter Factory, apart from the music and entertainment, has always been the quirky artwork and visuals displayed throughout its venue.

The club at Robertson Quay was adorned with art & design contributions from prominent international pop culture artists and designers. The main room featured contributions from eBoy & Jeremyville, while the Art Bar featured character contributions from more than a hundred artists all over the world like Toki Doki, Jeremyville, Gary Baseman, Devil Robots, Superdeux & Singapore’s Phunk Studio.

At One Fullerton, The Butter Factory retains this signature quirky look and feel. Bump keeps the ‘Great Indoors’ theme as seen at Robertson Quay. Only this time, The Butter Factory commissioned English pop culture artist Peskimo to design its interior which now dons the artist’s interpretations of the various sections of a house. Toys designed by Peskimo will also be displayed in Bump. The House of Peskimo is the first in a series of ‘Houses’ to be customized for Bump by a lineup of artists.

In the second room, Fash, various artists were commissioned to contribute their artwork for the “mini-city” that comes to life within that room. Themed ‘Discopolis’, each artist has been asked to give their vision of city landscape that reflects their styles. From pixel art to cartoon-ish drawings, international artists Rinzen, Jeremyville & eBoy have contributed to the walls of Fash. Artists have also been commissioned to submit 3D facades of mini-skyscrapers to spice up the Discopolis. There will be a Toki Doki and Jon Burgerman skyscraper, among many others.

There will be some familiarity at One Fullerton. Our ‘friends’, the characters seen from the previous outlet at Robertson Quay, will also re-appear all over the new club with some new additions to join the party. All over The Butter Factory, you can view the character art from more than 200 artists like Motomichi Nakamura & Touma,

The artwork and design at the club is curated by The Butter Factory’s Creative Director Bobby Luo.

For more information on Butter Factory.