Saturday, June 12th, 2010
Mulligan’s Expands Regionally With New Flagship Bar At Resorts World
Creating waves in the Singapore nightlife industry to raise the profile of Irish bars’ presence, nightlife and lifestyle group LifeBrandz opens its second Mulligan’s Irish pub and restaurant in the new high profile entertainment precinct, Resorts World Singapore.
Encouraged by the phenomenal success of its premier outlet at The Cannery, Clarke Quay, Mulligan’s, a homegrown Irish pub and restaurant concept, will also mark the group’s first foray into overseas markets as it expands into the region this July with a beach-front bar located at the popular holiday destination, Pattaya, Thailand.
A Different Irish Touch
This second Mulligan’s spans a sizable area of 3,000 square feet, with a segmented drinking and dining space that makes it a family-friendly option for patrons with young tots and children. An open kitchen concept, which is a refreshing touch for an Irish pub, is also incorporated for the chefs to display their culinary expertise.
Great attention to detail has also be emphasized by the management to cater to various customer groups, such as the thoughtful bag hangers positioned at all bar seats for fashionistas to enjoy their Mulligan’s experience. Close to 200 authentic bric-a-bracs have also been carefully sourced from Ireland to provide the complete Irish feel for the pub’s interior.
For those who smoke and are concerned with locating smoking areas at close proximity, the new Mulligan’s has made it easy for smoking patrons by incorporating a smoking room within the pub space.
Signature Irish Cuisine
With a comprehensive Irish menu consisting of popular, classic Irish favourites such as fish and chips, Irish stew, steak and cheese pie, Mulligan’s rib-eye steak and BBQ pork ribs also received rave reviews from local and expatriate customers.
Just as the first Mulligan’s was conceptualized as a classical, traditional Irish bar that provides a meeting point for like-minded individuals and sports enthusiasts to appreciate great value Irish food and beverage culture, authentic Irish live music, and view exciting sports games, the Resorts World flagship will be more focused on sports and the sports viewing experience, complete with a giant size screen and multiple sports screens showing various popular sports.
“Growing homegrown concepts that we can export to overseas market is a direction that we have been moving towards, since the launch of Zirca in 2008. The phenomenal success we achieved with the first Mulligan’s at Clarke Quay is testament that we have found the right formula to revive the Irish pubbing scene in Singapore with a concept that appeals to both locals and expatriates. With the expansion of Mulligan’s to Resorts World, it only marks the dawn of the group’s vision to create homegrown nightlife concepts with a global appeal. We will be looking at bringing Mulligan’s to more regional markets shortly and creating more success stories with our made-in-Singapore brands,” said Mr. Bernard Lim, Chief Executive Officer, LifeBrandz.
For more information on Mulligan’s.
- Posted in Clubs
- Tags: irish bar, irish pub, lifebrandz, mulligans, resorts world, sentosa

