The ‘LA MAISON‘ official launch party kicks off a series of ‘X’ PARTIES, featuring collaborations between the Club and masters of mischief in the Music, Fashion, Art and Design world. ‘X’ parties aim to add flavour to the local scene with international prodigies and global phenomenons. With an ear to the ground, the people behind La Maison line up top-drawer DJs, Designers and Artists who fuel nights of mayhem and misbehaviour. The Club’s first ‘X’ party marks the official launch of La Maison, featuring La Maison’s Creative Director André Saraiva (Mr. A) and Gildas Loaec (Mr. K) of renowned music and fashion label Kitsuné, playing a 90-minute DJ set. Beginning with a mini La Maison ‘X’ party in Bali on 11 August 2010, the party snowballs into the Club’s official kick-off at La Maison in Singapore on 13 August 2010.

ANDRÉ SARAIVA is one of the most recognised graffiti artists in Paris. The first artist to introduce a character instead of the usual ‘tag name’, his tag, ‘Mr. A’, a stick figure with a top hat, became a cult Parisian symbol in the creative world and led to several collaborations with brands such as Louis Vuitton and Belvedere Vodka. André is also an owner and the creative influence behind Fashion and Art elite hotspot ‘Le Baron’ in Paris and ‘Le Baron de Paris’ in Tokyo. He has set up pop-up spaces during The International Film Festival in Cannes, Art Basel Switzerland, Art Basel Miami, The Venice Biennale, and also in Moscow during Russian fashion week. As Creative Director to La Maison, André channels the grit and glamour of Parisian nightlife to Singapore.

GILDAS LOAEC is one half of the creators behind Kitsuné, the Franco-Japanese company that’s breaking all the rules, cleverly bridging music, fashion and design. Not content with merely directing the operations, Loaec is also a fine DJ – an activity that’s proven essential to run what is arguably the most exciting record label in the world today. Dubbed by UK dance mag ‘Mixmag’ as one of the five most important men in the music business, Glidas never loses touch with the reality of the dance floor, constantly road-testing new tracks and demos wherever he is spinning. Having pretty much introduced to the world Digitalism, Klaxons, Simian Mobile Disco and Hot Chip, Kitsuné has helped launch the careers of La Roux, Gossip, Boys Noize, Delphic and more recently Two Door Cinema Club.

EVENT HIGHLIGHTS

8PM – 10PM (By invite only)
The party kicks off with a fashion show, Kitsuné style.
Featuring 1 male and 1 female model, the fashion face-off is a race between the models to get dressed in different outfits in the fastest possible time.
There will be a total of 3 teams, each team made up of 1 male and 1 female model.

10PM – 3AM (For general guests)
After the “fashion race”, Mr. A and Mr. K will play a 90-minute DJ set.

LIMITED EDITION LA MAISON x KITSUNÉ T-SHIRTS
To commemorate the La Maison Launch, André and Kitsuné will collaborate to design a limited edition T-shirt for La Maison, which is lined up for sale at leading boutiques in Singapore, Kitsuné Paris and other boutiques in Paris.

GUEST LIST & RSVP
To get on the guest list for the La Maison Official Launch, guests may reach them by email: enquiry@lamaison.com.sg

For more information on La Maison.

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