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 :: Launch of Absolut Raspberri in Singapore :: (1361 Reads)

Posted by clubber on Tuesday, May 16, 2006 - 12:42 AM

ABSOLUT VODKA, the world?s leading vodka brand, has introduced ABSOLUT RASPBERRI to the Singapore market. From the striking raspberry coloured bottle to the vibrant and artistic print campaign, ABSOLUT RASPBERRI is ripe for the tasting...
For too long, raspberries have been under ripe, under appreciated, and even worse, underestimated. Relegated to ?nice? berry status everyone expects raspberry to float at the edge of a pool ofchocolate, or sit quietly on a meringue.That is not the raspberry we know. Ours is wild, intense, and ripe.

Since the launch of ABSOLUT CITRON in 1988, the flavored vodka segment has constantlygrown in volume and importance.

?In response to an increasingly sophisticated consumer palette, we are proud to present ABSOLUT RASPBERRI, whose distinctive taste will ensure that ABSOLUT remains at the forefront of thismarket,? says Scott Chorna, Director of Asia Pacific at V&S Absolut Spirits.

?This is not a shy and sweet product, it is a rebel who is as intense in its taste and scent as in itspackaging?, explains Eva Kempe-Forsberg, Vice President Marketing at V&S Absolut Spirits.

As with all members of the ABSOLUT family, ABSOLUT RASPBERRI is made from all-naturalingredients and without any added sweetener. It has the wild, rich and intense taste of ripenedraspberries with a fresh and fruity finish.

?ABSOLUT RASPBERRI is not a ?dessert-sweet? taste. Instead the extrovert quality of itssweetness is tailored to an adult taste?, says Eva Kempe-Forsberg..

And as with all ABSOLUT products, the personality is instantly identifiable from the bottle andname. For ABSOLUT RASPBERRI, the packaging is red and grey.

?The strong, true shade of red refers to the passionate intensity and ripeness of the raspberry taste?,says Eva Kempe-Forsberg. ?It is a colour you cannot ignore, in keeping with the unrestrained flavor. The grey meanwhile underlines its sophisticated, grown-up appeal: as it is made from pureraspberries and does not contain any added sweeteners ? and it is a perfect complement within theABSOLUT family.?ABSOLUT RASPBERRI is suitable to drink straight or on the rocks and also works perfectly as a mixer.

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